Women's Wear Daily (Sept. 21st 2015)

Gwen Stefani and Wende Zomnir Team on Color Collection

Stars of music and beauty collaborate on a collection that is due for launch on Nov. 22

Urban Decay has inked its first ever celebrity designer collaboration, a limited-edition collection with Gwen Stefani. Stefani is no stranger to Urban Decay and its parent L’Oréal — she served as a spokeswoman for L’Oréal and is a longtime fan of Urban Decay’s creator, Wende Zomnir.

Stefani and Zomnir, who met when Stefani’s group No Doubt and Urban Decay were emerging, admired each other’s spirit for “making waves,” in their respective industries.

“When Urban Decay came to me to collaborate, I immediately thought it was a perfect match,” stated Stefani, adding she has always loved makeup and using it to express herself.  “The way they’ve built their company is very similar to my aesthetic approach. It is my war paint,” said “The Voice” judge, adding she had hands-on guidance in creating the line called UD/Gwen Stefani. Zomnir spent hours at Stefani’s house talking makeup and determining the exact shades, formulations and packaging.

“We’ve always been such huge fans of Gwen’s work over at UD,” Zomnir said. “We’ve wanted to make this project happen for years and finally it was the right time.”

The UD/Gwen Stefani collection is scheduled to be launched on Nov. 22 on urbandecay.com and in Urban Decay stores, Sephora, Ulta and Macy’s.

Stefani also partnered with Urban Decay earlier this year to bring awareness to Urban Decay’s global initiative to empower women called Ultraviolet Edge.