CNN Entertainment (Sept. 9th 2014)

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Gwen Stefani

And now all things fashion, Gwen Stefani may be the hardest working woman in show business. Keeping busy with a brand she created a decade ago that's just one of the many hats she wears. We'll catch up with Gwen Stefani next.

(COMMERCIAL BREAK)

BALDWIN: She took a little time off and now Gwen Stefani is back. The singer, designer and mom returns to New York's "Fashion Week" with a brand new collection. Gwen Stefani tells CNN entertainment correspondent, Nischelle Turner, her celebrity label is here to stay.

(BEGIN VIDEOTAPE)

NISCHELLE TURNER, CNN ENTERTAINMENT CORRESPONDENT (voice-over): Mom, singer, songwriter and fashion designer, there is no doubt Gwen Stefani has talent and a lot on her hands. After a brief hiatus, she's back at New York Fashion Week and ready to show off her other child she calls "Lamb."

GWEN STEFANI: For this collection, it's a little orange county, a little Jamaican, a little English girl. We're calling it the new nomad.

TURNER: Since her last New York Fashion Week appearance in 2011, Stefani's had quite the adventure, releasing a new record, becoming a mom for the third time being and she recently signed on to be a coach on "The Voice." But for the hard working mom of three, her experience doubled as inspiration for the latest selection.

STEFANI: I didn't realize this when I was designing it, but I feel like my life is in a new kind of chapter and everything is so kind of exciting and colorful and right. When you look at the collection, it really does look like that. It looks like I'm a monarch butterfly.

TURNER: Lamb is just one of Stefani's fashion line. Lamb as in love angel music baby, a brand no doubt front woman has been able to keep alive for over a decade. And the feat that hasn't been easy.

STEFANI: I have to fight every day to keep these brands alive I think. It's work and it's just like anything else that you do. You have to like work on it.

TURNER: And she works hard to keep the brand alive, incorporating her love of music and fashion together, even using the set of "The Voice" as inspiration.

STEFANI: It's so interesting to see people that can actually, you know, they can sing really good or whatever, but they don't maybe have their personality is coming out in their fashion. And it makes such a huge difference to be up there and have like watch these kids evolve with the way they're dressing. So I think that's why fashion and music have always gone side by side because it's personality, it's storytelling.

TURNER: Since its debut in 2003, Lamb style and success has depended heavily on its number one follower. Someone the designer will continue to rely on for fashion weeks to come.

STEFANI: I am a Lamb customer, but I feel like I've evolved. Like we all do.

(END VIDEOTAPE)

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Harper's Bazaar (Sept. 6th 2014)