Rolling Stone (Dec. 7th 2020)

Gwen Stefani Returns to Ska Roots on New Song ‘Let Me Reintroduce Myself’

Gwen Stefani returns to her ska reggae roots on her new single “Let Me Reintroduce Myself,” the singer’s first non-Christmas, non-duet track in over four years. Stefani will perform the song live for the first time tonight, December 7th, on The Voice

“Let Me Reintroduce Myself” finds Stefani reconnecting with Jamaican music — a foundational inspiration throughout No Doubt’s catalog and Stefani’s solo material — as well her own legacy. The bouncy track opens with fuzzy radio tuning pulled from the beginning of No Doubt’s “Underneath It All,” while it also boasts a direct nod to her hit “Hollaback Girl” with the lyric, “I already gave you bananas.”

“This song is a way of saying I’m back with new music. It’s a fun, lighthearted song, because I got inspired and hopefully to bring a little bit of joy,” Stefani said in a statement. “The idea was to write a song that had a bit of a nostalgic feeling to it, so I think musically it reminds you of back in the day, going back to where I started musically which was with ska and reggae. I’m still the same me but here’s something a little bit new in case you feel like hearing a little bit more of me.”