People (July 14th 2015)
Gwen Stefani: I've Thought About Going Brunette ... But Then I'll Feel Sad!
Gwen Stefani has one of the most iconic looks of her generation — her platinum hair and red lips are instantly recognizable around the world (including the Harajuku district of Tokyo, which inspired her fragrance collection). So it might not surprise you that even someone as experimental with style as she is admits she’s hesitant to change it up when it comes to beauty.
“I’ve thought about going brunette. But then I’ll feel sad!” the star told PEOPLE, laughing, at a BeautyCon event for the Harajuku Lovers fragrances. “I’ll add in a little black to change it up, but I just love being blonde.”
And as for that signature lipstick? She’s definitely lost count of how many she’s got in her kit. “I have so many red lipstick shades. I really do probably have five that I kind of go in and out of,” she says, adding that an Urban Decay color is her favorite. “I mix them a lot. It just depends on what I’m wearing. It’s weird because I kind of do the same thing every day, but … it’s always different as well.”
The star’s style obviously inspires many (including Rita Ora!) — so to whom does she look for her own fashion muse? “That’s a good question!” she says. “Maybe [my oldest son] Kingston. He’s got really good style — and he’s got good instincts.” (We bet he’d approve of the multi-print, crystal-embellished Fausto Puglisi dress she wore that day!)
Stefani, who says her favorite non-fragrance scent is coconut (“I think it probably has to do with going to Huntington Beach and smelling that beach suntan oil that people don’t wear anymore!”), loves all her scents (though she was wearing “Love” that day) but says ultimately the coolest thing is creating something for her fans that’s more than the standard concert tee — and then seeing it take off. “This one I kind of started because I wanted it to be instead of a shirt with my face on it,” she says. “I wanted to do something for the fans something that was artistic and fun and like a world [of its own] and then it just kept going, so it feels amazing.”